Dua Lipa's Book Club, Newsletter and Everything Else
Dua Lipa launched Service95 in February 2022 as a weekly lifestyle newsletter. The book club followed in June 2023, and it now carries a monthly read. She has recommended more than 130 places to eat and stay on Google Maps alongside it.
In February 2022 Dua Lipa launched Service95, a weekly lifestyle newsletter, alongside a podcast called Dua Lipa: At Your Service.
Four years later it is the part of her working life that has the least to do with music, and the part that most people searching for her have heard of without quite knowing what it is.
Where the Name Comes From
The 95 is her birth year. Lipa was born in 1995, and the name pairs it with the idea of being of service to the reader. She registered the trademark in June 2021, five months before announcing the newsletter.
The idea was older than the business. She has said it grew out of the recommendation lists she had been making for friends since she was a child.
What Service95 Actually Is
It is three things sharing one name.
The newsletter goes out weekly. The podcast runs interviews. The book club picks one book a month and builds a conversation around it.
The book club is the piece that travels furthest. A monthly pick from a reader with that audience moves a title in a way that very few things still do.
The book club launched in June 2023, at the Hay Festival in Hay-on-Wye, with an in-person interview with Douglas Stuart about Shuggie Bain. Each month since, Lipa has picked a book and the platform has built author interviews, playlists and essays around it.
Via Dua Lipa, official YouTube channel
The Timeline
| Date | What happened |
|---|---|
| June 2021 | She registers the Service95 trademark |
| November 23, 2021 | The newsletter is announced |
| February 3, 2022 | The first newsletter issue goes out. The podcast follows on February 11 |
| June 2023 | The Service95 Book Club launches at the Hay Festival |
| May 3, 2024 | Radical Optimism is released, debuting at number one in the UK |
| June 28, 2024 | She headlines Glastonbury, closing the Pyramid Stage |
| October 17, 2024 | An Evening with Dua Lipa at the Royal Albert Hall, with the Heritage Orchestra |
| December 6, 2024 | The Royal Albert Hall live album is released |
| December 8, 2024 | The ITV broadcast of the Royal Albert Hall show airs |
| By May 2026 | Over 130 places recommended on Google Maps through Service95 |
The Google Maps Part
As of late May 2026, Service95 had recommended more than 130 places to eat, sleep and go, published through Google Maps.
That is an unusual format for a celebrity recommendation list. It is not a magazine feature or an Instagram story. It sits in the app people already use when they land somewhere, which is where a travel recommendation is actually useful.
It Is Not a Side Project
The easy read is that this is a pop star with a newsletter. The schedule argues otherwise.
In 2024 alone she released Radical Optimism in May, headlined Glastonbury in June, played the Royal Albert Hall with the Heritage Orchestra in October, put out the live album in December and had the television broadcast two days later. Service95 kept publishing weekly through all of it.
The Acting, Briefly
She made her acting debut in Barbie in 2023 as Mermaid Barbie, and appeared in Argylle in 2024.
Neither was a lead, and neither was pretending to be. They are worth listing because people search for them, not because they changed anything.
Via Dua Lipa, official YouTube channel
JenzNews Take: There is a version of the celebrity newsletter that exists to be announced and then quietly abandoned eighteen months later. Service95 is four years old and still weekly, through an album cycle, a Glastonbury headline and a wedding. Whatever else it is, it is not a press release. The book club in particular has become one of the few things on the internet that can still make people buy a specific book in a specific month.
The Short Version
Service95 is a weekly newsletter, a podcast and a monthly book club, launched in February 2022, with a Google Maps recommendation list attached.
